We all have multifaceted aspects waiting to be revealed, and our new fragrance collection allows that expression, says Mirja Kjellberg, Global Head of private label at H&M Beauty.
Whether youre feeling bold, romantic, or adventurous, theres a fragrance to ignite that inner spark and its the perfect way to build a fragrance wardrobe.
The fragrance name Est. 1947 pays homage to the heritage of the H&M brand offering an elevated fashion experience in an affordable and accessible way now also expressed through fragrance. A fragrance based on your personality is the essential final note to a curated and self-expressive fashion look.
The scents are conceptualised in Sweden and developed in Paris, with the art of perfumery inspired by the heritage of Grasse.
The vegan fragrances are thoughtfully crafted with up-cycled ingredients.
DSMFirmenich, the perfume house carefully selected for the development of our fragrance oils, combine creativity and technology with high performance, resulting in an innovative and award-winning fragrance portfolio.
H&M Beautys fragrances are available exclusively in all H&M stores that offer Beauty and on hm.com from May.
THE COLLECTION
The collection features eight opulent fragrances, allowing customers to explore every side and expression of themselves. Each bottle encapsulates a unique essence waiting to be discovered.
Its like asking, Who do I feel like today? and selecting the scent that amplifies that essence. Are you an Adventure Seeker, drawn to creamy woods and rich leather? Or perhaps your personality aligns with that of a Chic Socialite, thriving in orange blossoms and flirty Paris nights?
ADVENTURE SEEKER
Woody scent
Top notes: Black Pepper, Bergamot. Mid notes: Orris, Tobacco, Jasmine. Base notes: Leather, Sandalwood, Amber, Cedarwood, Musk, Praline, Milky Accord. The fragrance is best described as: Wood, Leather, Spicy For the irresistible you who loves creamy wood, rich leather, and doesnt believe in limitations.
CHIC SOCIALITE
Floral scent
Top notes: Bergamot. Mid notes: Orange blossom, Jasmine, Honeysuckle. Base notes: Marshmallow, Vanilla, Cotton Candy, Musk. The fragrance is best described as: Floral, Orange Flower, Vanilla For the sweet, playful, and flirty you who loves orange blossom and Paris nights.
HOPEFUL ROMANTIC
Floral scent
Top notes: Pear, Bergamot. Mid notes: Tuberose, Orange blossom, Fruity Jasmine. Base notes: Patchouli, Vanilla, Amber. The fragrance is best described as: Floral, White Flowers, Ambery For the big-hearted you who is mesmerised by the elegance of a white flower bouquet and falling in love.
CREATIVE VISIONARY
Fruity scent
Top notes: Coconut water, Guava. Mid notes: White flower, Tiare, Violet. Base notes: Musk, Patchouli, Vanilla. The fragrance is best described as: Fruity, Floral, Musky For the free, untamed you who loves a tropical beach and daydreaming under sunsets.
FEARLESS OPTIMIST
Fruity scent
Top notes: Pistachio, Sea Salt, Pina Colada, Candy Apple. Mid notes: Heliotrope, White Flowers. Base notes: Salted Caramel, Sandalwood, Musk, Praline. The fragrance is best described as: Fruity, Floral, Gourmand For the cheeky you who revels in a delicious coconut breeze, sweet dreams and a sunny mind.
MODERN MINIMALIST
Fresh scent
Top notes: Cotton Flower, Eucalyptus, Citrus. Mid notes: Jasmine, Rose, Lily of the Valley. Base notes: White Musk, Sandalwood, Amber, Cashmere Wood. The fragrance is best described as: Powdery, Musky, Floral For the effortless you who takes pleasure in a soft breeze, a crisp cotton shirt and a clear blue sky.
PERSONAL MUSE
Amber scent
Top notes: Almond, Peach. Mid notes: Tuberose, Jasmine, Orris. Base notes: Sandalwood, Vanilla, Tonka Bean, Cacao. The fragrance is best described as: Amber, Vanilla, Fruity For the confident you with electric energy who isnt afraid of contrasts.
SOCIAL BUTTERFLY
Sweet scent
Top notes: Honeysuckle, Apple blossom, Lemon, Mandarin. Mid notes: Vanilla, Ylang Ylang. Base notes: Caramel, Musk, Cashmere wood. The fragrance is best described as: Gourmand, Vanilla, Floral For the extravagant you who creates good vibes, are warm, alive and do everything intensely.
ABOUT H&M BEAUTY
H&M BEAUTY the most fashionable beauty destination in the world.
Beauty and fashion dont just coexist but play together to inspire and elevate each other. We create looks that seamlessly blend beauty and style. Our products are not just tools; theyre an integral part of a curated fashion experience. This is our world of elevated beauty products and experiences. A world designed for self-expression, where everyone belong, and our customers complete their fashion look with the best in beauty.
For more information and questions please contact: tildax.johansson@hm.com
This news content was configured by WebWire editorial staff. Linking is permitted.
News Release Distribution and Press Release Distribution Services Provided by WebWire.
